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“You don’t deserve my money because your Black”

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“You don’t deserve my money because your Black”

I’ve had people give me many reasons as to why they choose not to support Black owned business and although I believe everyone is entitled to their own opinion, no one has actually given me a reason I can agree with so far.  Here are just a few of the comments that I have received.


“I always have such horrible experiences with Black owned businesses”

The reason I have a problem with this statement is that the people who say this are normally the ones who are shopping from Black owned sole proprietor, small home businesses, etsy shops etc.  I love small owned businesses and purchasing products that I know are made from love however, it is not fair to compare your experience at with your experience at  I’m not saying that you do not deserve a high standard of service; whenever you spend your hard earned money that goes without saying.  What I am saying is that has a marketing team, an email team, a customer service call centre, and a shipping department with hundreds…(thousands?) of employees.  Keisha however is the marketing, email, customer service and shipping department so even while she is providing you the best service possible it will not be the same as the best service from a big box company.  The fact of the matter is that you may not necessarily have horrible experiences with Black owned businesses but you may have had horrible experiences with SMALL businesses and choose to focus on race instead.


“I’d like to support Black owned business but they have terrible customer service”

Poor customer service has no race. The problem I have with people using this blanket statement is again the focus on our own people.  It bothers me when I hear black people spreading this type of venom when it is in fact simply not true.  You can experience poor customer service from anyone, anywhere.  The fact that you have experienced poor customer service from a Black owned business does not mean that will be the experience from all Black owned businesses.  I often cringe when listening to the news or some broadcast about “Black on Black crime”.  There’s no such thing. If a white man murders a white man, it’s a crime but if it happens to be a black man who murders a black man why do we all of a sudden become animals, inhumane beings so heinous that they have to put us in a different category.  At the end of the day it’s either a crime or it isn’t.  You either received bad customer service or you didn’t.  We all have room to grow but if we choose (yes, it is a choice) to focus only on the negative how can we break out of the cycle?  The next time you have a poor customer service experience call it that because that is what it is regardless of the race that was dishing it out.


“You don’t deserve my money solely because you are black”

In my opinion, this is not a reason to not support our own people, this is an excuse.  No one deserves your money for any reason.  Not the white owned business, the asian owned business or the black owned business.  It’s about where you choose to spend it.

It’s very easy to deflect onus onto someone else, that way we don’t have to be held accountable but what if we decided to take responsibility ourselves?

What if instead of waiting for a Black owned grocery store to open in our area, we made the 15 minute drive to the next closest one?

What if instead of complaining about how the woman at the Black owned beauty supply store never acknowledges you, you walked in and said hello instead?

What if you could teach your children the value of our people by your actions, instead of perpetuating the detriment through your words?

What if we started the change now, instead of waiting for someone else to start first?


Toni Daley
Toni Daley
Toni Daley is a natural hair vlogger on YouTube, artist, and jewelry designer from Toronto, Canada as well as founder of


  1. Toni, I totally agree, you cannot compare an Indie shop owner to the “big boy” retail when it comes to selling experience. The Big Boys have long been in the game and hove so much power, human resources and finances, that the average Indie shop may not have. Howerer, one should not discount and Indie shop. The ones that have sharpened their marketing and selling skills def. provide the better experience from packaging, customer service and the type of items are so different than the mass produced.
    Again correct, poor customer service has no face, it’s everywhere big and small and every type of industry including the medical profession.

  2. Meka says:

    I hate when people say that black folks have no customer service. We accept poor customer service from other races and don’t complain.

    I would rather support a black owned business than patronize these beauty supply stores that brand you as a thief every time you walk in the door. They make you check in your bag or they follow you around the store. They have the nerve to put theft deterrent sensors on everything. $1 lip gloss has a sensor and a bunch of tape?!?!? I bought something that had instructions on it. I had to tear up the package because of all the dang on tape so bad that I couldn’t read the instructions.

    I am always looking for a black owned business, this site is a great idea.

  3. I 100% agree with this. We are always making up excuses as to why we don’t want to spend with our own because of one incident and then accept crap service from other stores for years upon years. People watch the security cameras like it’s the super bowl instead of coming down to assist us. There is nothing wrong with guarding your product and inventory but it should never be to the extent where we’re treated as potential criminals first and customers last. Black women and men complain all the time about it and we still make these businesses rich and subsidize their communities while ours suffer from lack of investment and urban blight.

    We do not see the potential of supporting one another even if we have to spend a couple more dollars at first. If we stay commited to business and help them get a bigger profit they would be able to provide items and products for a much cheaper price because they will be able to get a cheaper deal with the wholesaler but we don’t see it that way.

    Every one is entitled to spend their hard earned money where they feel respected and treated like a customer ,but to take crap from other stores and be loyal customers, but blacklist all black owned business because of an isolated incident is ludicrous and hypocritical. If we do receive bad service we should directly take it up with the associate in question or even the owner and let them know that you are spending your hard earned dollars to support them and they need to do better if they want retain you as a customer. We need to learn to trust, value and work with each other more and not be so hard on each other all the time.

    • Ama says:

      This is a great post, matter of a fact a brilliant post. I too get tired of those lame excuses. Comparing an MNC or national chain with a small business is a fallacy from the outset. I have been followed in so many stores that I tire of confronting employees who make the mistake of doing it to me lol. I will buy black because I feel the intense need to see us rise as a people. Economically is the only way this can happen. I feel like the line in the sand has been drawn and I am taking a stand to help my people and I don’t mean to the detriment of others at all I simply want to do what I can.

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