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January 27, 2014
Black Hair Vendors
January 29, 2014


Welcome to!

I am so happy that you have chosen to join me on this journey.  I’ve seen black women come together and accomplish great things and there is no reason why we can’t succeed at financially building our community as well….as a matter of fact, I know we can.

 For those of you who don’t know me from YouTube, I have a natural hair and beauty channel under the name ToniDaley80.  I introduced the idea on my YouTube channel for Support a Sista day about a month ago after an Asian owned hair vendor called approached me for review.  After looking them up online I suggested that they consider bringing on a Black person as head of marketing since the slogan they selected is offensive to sole customer base.  They stood by their slogan “Best hair for Africans” because according to them and I quote “The best hair for Africans is virgin and tangle free, not what grows out of their heads.”  This resonated with me because their business and their entire industry are built on our dollars, they know this and yet it doesn’t matter because at the end of the day they will still be living off of our dollar.

Why can’t we support our own, they way we support others?  Why are we harder on each other?  Why do we go out of our way for others but not each other?  We may not even notice we’re doing these things and that’s what this is about.  Let’s start asking ourselves these questions, being conscious of it and spreading awareness of it.  Let’s start the change together.

After posting my video I’ve had many nay-Sayers….but what great idea doesn’t?  J

Some say I fabricated the story in hopes of seeking donations.  However I posted my first “Sista owned haul” on my YouTube channel in 2011. This has always been a passion of mine because I see the potential in us and I have never asked for a donation.

Some say being Black is not enough to gain their support.  However is being white enough? Or Asian?  Of course not.  These people are simply displacing ownership.  It’s not about what the seller has done to deserve your money, it’s about you making a conscious effort to support your community whenever you can.  The ownership is with you.

Some say it’s not possible because everything is manufactured in China.  For those of you who don’t know I make and sell accessories at  I’m an earring fanatic so I make most of my earrings out of a very lightweight wood.  Do you honestly thing that I have tree nursery in my backyard and am manufacturing my own wood?  Of course not!  Regardless of where the supplies come from my business is still Black owned.

We can with as many excuses as we want to as to why we cannot afford to support one another.  Black owned businesses are too expensive or international shipping costs are too high.  We can make all the excuses in the world while we stop for our $2.50 coffee from Starbucks each morning for work or grab that $1 bottle of water from the cafeteria at lunch.  We can support each other.  We must support each other. 

I’m asking you to start today.  Drive past the Starbucks and the McDonalds and support a sista.

Toni Daley
Toni Daley
Toni Daley is a natural hair vlogger on YouTube, artist, and jewelry designer from Toronto, Canada as well as founder of


  1. Thank you for your support of black owned businesses. I love it support a sister

  2. Hi Toni,

    I’m so glad that you’re doing this. I’m very proud and excited for this journey.

    Here is y list of businesses and links to other sites supporting black owned businesses.

    I own Emerald Model Management, a boutique agency here in Toronto Canada.

    There is Alter Ego Clothing she is a designer of steel boned corsets and leather accessories.

    There is Canadian Small Business Owners :

    You can find many other black owned business there. We all share a lot of useful information to help other black owned businesses prosper. It’s all about lifting each other up.

    Much blessings and continue to inspire.


  3. Shannon Beck says:

    This is awesome!!!! Lets keep this going. Getting my business up and running soon.

  4. Nicole says:

    Hi Toni,

    I am really happy to see you start this blog! I think it is imperative for black people to support one another! I also just subscribed to your youtube channel! Please subscribe to my site if you don’t mind trying to build up my subscribers. When you go to my website you will notice the message is telling you about my new site that is coming soon. If you leave your information you will get an email soon regarding my new site!



  5. Olivia Neal says:

    Greetings sis 🙂

    I am a long time Youtube subscriber and I am so happy to see you in the blogging community. More blessings and abundance to you and your family. Will definitely be following your blog 🙂


    The Zoetik Movement

    • Ardean says:

      You’re so right about how many excuses we can find to continue to support everyone else but ourselves.
      I hope SupportASista explodes this month! If you need any support/photography for events in the Toronto area, feel free to reach out to me. I’d love to lend a hand 😉

  6. Lanai says:

    Hello! There was a book I read last year called ” Our Black Year” (written by Maggie Anderson), where a black middle class family went a year-long journey to buy only from black-owned businesses. It was a really good read and I recommend it to anyone who wants to know the ins and outs of having a black business and the struggle people can go through trying to support someone from their community.

  7. Ms. P says:

    Congrats on starting this blog, we at Loraine Elegance is following to see how it goes. As a sista owned business, I have heard every excuse why we can’t support one another and I still don’t get it. Wishing you every success. My business is

  8. Pam Moore says:

    Black owned company:

    heck out Bath Tones by Karl. He’s only 18!
    I tried the body butter, definitely butter baby!

  9. Tomi Omotosho says:

    Black Owned Businesses-Clothing:

    Black-Owned Business: Entrepreneur

  10. glamazini says:

    I’m here with you Toni … great idea!

  11. Seann aka Seasea says:

    I love this web page brilliant concept and great idea. Love your video’s Toni very informative on the black owned businesses. I am currently setting up my own business all the way from the UAE, Dubai selling jewellery and sewn items. My friend who is a black business owner (Coco Yogo) here she sells frozen gluten free, dairy free cheese cakes and ice cream. Being that I cannot eat dairy her sweet treats are a blessing, to those of us who live in the UAE with food intolerance.

    I have just recently ordered three pairs of earrings from you as well, looking forward to wearing these.

    Again great concept in supporting black owned businesses!


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