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Supporting each other is Racist!

Ladies First
May 23, 2014
Tender Moments by April Cobb
June 2, 2014

I receive many messages about the SupportaSista campaign.  The vast majority of people recognize the need and also share my vision but there are a few who are concerned that I may be taking this “too far”.


I’ve actually been told that what I am proposing is in fact reverse racism.  (Let’s ignore the fact that the term itself is an oxymoron since I understand what the writer was getting at) I know that not everyone will always agree or be on the same page but what surprised me is that there are still some of us that are so wrapped up in the slave mentality that we are still in fear of “massa”.  Some of us still believe that being divided is actually for our own good and that we’re better off apart because by no means would we want to make other races uncomfortable (i.e. upset massa)  To me, it sounds painfully familiar… what are we still afraid of?


The reason why SupportaSista is not racist is that the goal is not to defeat or diminish or put down any other race.  The goal is simply to elevate ourselves.  What if all of a sudden we started genuinely caring about each other’s well being both physically and financially?  What harm might come to us if we actually unite?


I like to use an example that we can all relate to which is Chinatown.  The reason I like to use Chinatown as an example is because I’m familiar with it up here in Canada in the same way you are familiar with it in the US or in the UK.  Regardless of the city, state or even country you live in, everyone is familiar with Chinatown.  A bustling, thriving community of businesses and housing that flourishes and exists regardless of economic certainty or recession in EVERY country.  We’ve all paid a visit on a weekend to do a bit of shopping for spices, teas or maybe for lunch with the girls…never once considering that a community of one people is racist.  Chinatown, Little India, Greek town, whatever the community is….why is it ok for another but not ok for us?  Why is it seen as a positive for everyone else but a negative for us.  Are we not worth it?


Food for thought….


“Emancipate yourselves from mental slavery, none but ourselves can free our minds.” – Bob Marley


Freedom From Mental Slavery quotes221images

Toni Daley
Toni Daley
Toni Daley is a natural hair vlogger on YouTube, artist, and jewelry designer from Toronto, Canada as well as founder of

1 Comment

  1. Preach!! Everytime black people talk about supporting our own and spending with our own people cry racism, even our own people(black people can’t even be racist to begin with). It is projected that black people in the States will have a $1 trillion dollars in buying power and we are not going to get a significant amount of money out of it because we are quick to bring each other down and spend money outside of our communities. It’s time to wake up and realize that if we spend more with our own as the first priority we can work to create more economic infrastructure to support our own communities, many of which are suffering from higher unemployment, lackluster schools and lack of public and private sphere investment. Everybody else does and it’s time for us to wake up and take note, especially in industries where we spend the most money (i.e hair which we don’t even control). We need to do better to lift one another up every chance that we get. No one is saying to shun and promote hatred towards other races, of course not. But we cannot afford to continue to ignore the businesses and business ventures within our own community. Other races take care of their own people and aim to create oppurtunities for their own BEFORE they think about supporting other businesses outside their communities. It’s time for us to do the same.

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