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Faces by Pureness

October 30, 2014
Shhhhh Designz Body Bar
November 4, 2014

“I started out in the beauty industry in high school, it was my co-op choice and I dabbled in it on the side, but I wasn’t sure of the promise it would have, so I went the corporate route.  Years later, my stylist told me my makeup skills were the best she had seen in years and asked me if I was a Makeup Artist; when I told her no, she gave me the hugest sigh of disapproval. That was the day I made the change to come back into the industry.  I worked hard to prove myself, and met my partner that believed in me and I never looked back!

I have always loved makeup and hair; but at first felt even though people told me I was good, perhaps I wasn’t “good enough”.  I started branching out into the industry after my stylist opened my eyes.  When the general public gave me amazing feedback and I gained return clients, I knew this was more than a dream. So from then until now it has been a total of 16 years and I love it, like I did on day one.

I had friends that would make fun of me saying I thought I was the “Purest thing”.  This was because I loved to preach about what I thought the “Purest” 100% woman should be. HAHA, I still laugh at that because I had no clue what I was talking about back then.  Anyways because of that, the name stuck, and so Pureness was born.

The one thing I do when anyone asks me about the business is I am 100% honest with them.  The fact is, this is a business.  I don’t get to do arts and crafts all day; and this is not for the faint at heart. Customer service, reliability, professionalism all come before talent.  So it is much more than what you can do with a brush!  After the business is taken care of then it is time to play, have fun and develop your craft.  Also never stop learning it keeps you fresh, current and competitive.”


YouTube: FacesByPureness
Twitter: @FacesByPureness
Facebook: Faces By Pureness
Instagram: FacesByPureness
Pinterest: Faces By Pureness


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Toni Daley
Toni Daley
Toni Daley is a natural hair vlogger on YouTube, artist, and jewelry designer from Toronto, Canada as well as founder of

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