My name is Shukurat Mumuni and I am the founder & CEO of Pretty Kinks. Pretty Kinks is an online luxury hair collection specifically designed for black women who are natural, transitioning or just love the natural look. We specialise in providing natural textured hair extensions that seamlessly match and blend with their natural hair texture and curl pattern. We aim to empower black women to embrace their kinks and give them the versatility, choice and freedom with their styling option.
There were a few things which contributed to the birth of Pretty Kinks. When I decided to ‘go natural’ there were very little styling options beyond braids and marley hair that maintained the integrity of a natural hair style. The vast majority of styles in the shops/online and in the media reflected predominantly the long wavy/straight hair European hair texture. Whilst I have no problem with women who choose to relax their hair it got me thinking about the lack of representation of natural hair and natural hair styles. I want my daughter to grow up seeing kinky hair as normal and no more difficult to manage than any other texture. There has been a huge void in the market for quality natural hair extensions. I think the black hair market has simply ignored women seeking natural textures and especially those with the kinkiest textures. It was in my frustration that I started doing my research to develop my own line of natural hair extensions.
The hair is virgin hair that has been steam processed to achieve the afro texture. The collection comes in 3 textures that are aimed at black women with the kinkiest texture hair often described as type 4. ‘The Kinky One’ which is the kinkiest of all 3 textures is densely packed resembling an afro texture. ‘The Coily One’ is type 3/4 tight spirals shaped in a tight ‘S’ pattern and will retain its curl definition whilst still holding the integrity of the kinky look. ‘The Kinky Straight One’ resembles blow dried or heat straightened natural hair. The hair will retain some of its kinky texture even when flat ironed. As it is human hair, it can be treated like you would your own. It can be coloured, flat ironed, curled and blow dried. The collection is available in both clip ins and weft hair. The clip ins are great for when you want something quick and easy or if you want to give your own hair more volume. The weft offers women who want something a little more long term. We will be introducing wigs to our line in the near future.
Do your research but ultimately you need to turn those ideas into a reality. Don’t let fear stop you from starting something – Just do it. I often meet people with great ideas and months or even years later they still haven’t done anything with it. Be prepared to work 9am-5pm and then 9pm – 5am! Take risks and be prepared to work hard – damn hard.
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