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support main imageWelcome to!

I am so happy that you have chosen to join me on this journey.  I’ve seen black women come together and accomplish great things and there is no reason why we can’t succeed at financially building our community as well….as a matter of fact, I know we can.


For those of you who don’t know me from YouTube, I have a natural hair and beauty channel under the name ToniDaley80.  I introduced the idea on my YouTube channel for Support a Sista day about a month ago after an Asian owned hair vendor called approached me for review.  After looking them up online I suggested that they consider bringing on a Black person as head of marketing since the slogan they selected is offensive to sole customer base.  They stood by their slogan “Best hair for Africans” because according to them and I quote “The best hair for Africans is virgin and tangle free, not what grows out of their heads.”  This resonated with me because their business and their entire industry are built on our dollars, they know this and yet it doesn’t matter because at the end of the day they will still be living off of our dollar.

Why can’t we support our own, they way we support others?  Why are we harder on each other?  Why do we go out of our way for others but not each other?  We may not even notice we’re doing these things and that’s what this is about.  Let’s start asking ourselves these questions, being conscious of it and spreading awareness of it.  Let’s start the change together.

After posting my video I’ve had many nay-Sayers….but what great idea doesn’t?

Some say I fabricated the story in hopes of seeking donations.  However I posted my first “Sista owned haul” on my YouTube channel in 2011. This has always been a passion of mine because I see the potential in us and I have never asked for a donation.

Some say being Black is not enough to gain their support.  However is being white enough? Or Asian?  Of course not.  These people are simply displacing ownership.  It’s not about what the seller has done to deserve your money, it’s about you making a conscious effort to support your community whenever you can.  The ownership is with you.

Some say it’s not possible because everything is manufactured in China.  For those of you who don’t know I make and sell accessories at  I’m an earring fanatic so I make most of my earrings out of a very lightweight wood.  Do you honestly thing that I have tree nursery in my backyard and am manufacturing my own wood?  Of course not!  Regardless of where the supplies come from my business is still Black owned.

We can with as many excuses as we want to as to why we cannot afford to support one another.  Black owned businesses are too expensive or international shipping costs are too high.  We can make all the excuses in the world while we stop for our $2.50 coffee from Starbucks each morning for work or grab that $1 bottle of water from the cafeteria at lunch.  We can support each other.  We must support each other.

I’m asking you to start today.  Drive past the Starbucks and the McDonalds and support a sista.


  1. […] Support A Sista was started by YouTuber Toni Daley. She noticed the lack of support for Black owned businesses. She posted her first Sista owned haul in 2011 and has grown to now have a website that includes various Black Owned Businesses. […]

    • Yolanda Robinson says:



    • Thanks Sis,
      This is soo true. I myself will make sure seek out and find Black owned Businesses first, to support them! Thanks for sharing and reminding us all!

    • malcom says:

      Hello everyone, I want to get everyone’s input, what things do you like about Toni’s site what things do you not like and what things do think we should add in order to make it better for guys as subscribers.

  2. Joii Cooper says:

    This is awesome! Thank you Toni!

  3. Sonja says:

    Love what you’re doing Sis! Im a business woman trying to do my thing as well.

  4. Danielle says:

    Thank you for creating SAS. I prefer giving my consumer dollars to my sista’s. SAS is providing a nice one-stop-shop. Thank you

  5. Love your idea of supportasista.We definitely need to uplift our own . No one else will do it for us.I think the box idea is genius.We need to have access to products that we feel will benefit us and be comfortable about using something that is geared to our culture. I’m all in. Thanks Toni. Best wishes. Sheri

  6. Wes says:

    It appears I am late to this effort because the April box is SOLD OUT! YES!! Know this….I have never subscribed to a box. This will be my first and I absolutely refuse to subscribe to any other service until I sign up with you. I am excited for all of you and it will be my absolute pleasure to support you. Love, Peace and Blessings!

  7. Amanda Arjona says:

    Hello, I am contacting you on behalf of Keller Williams in Libertyville Il. Every year once a year we host RED day and close our doors to do charity work.

    RED day is a one day Charitable makeover event that will be going into A Safe Place in Zion IL. We will be re-habing the entire building and replenishing their supplies. We need your help and donations.

    A Safe Place is a shelter for battered women and children in a predominately African American community. We need toiletries and hair supplies to donate for this event.
    Please let me know if you can help. If so I will send you a tax exemption letter and a list of needs.
    Warm regards,
    Amanda Arjona

  8. Day says:

    hello. Are you still adding a business to your directory?

  9. Miss Priss says:

    I am so upset. I did not find out about Wow African until after their item was shipped to me from China. This comment makes it even worse. Sigh. I will have to just commit to being more diligent in the future.

  10. Natalie says:

    Hi, I think that this is an awesome initiative! I’d like to know more information regarding being featured on your website.

  11. Always on the look out for products from black owned business to swap out the products I buy. It’s so important to keep money flowing to an fro within the black community! Fully support , Support A Sista!

  12. Please visit Ahayah Carbon Melanin Products website and call for any item of interest!

  13. Ruby Glass says:

    It was great to find your channel. Do u mentor?

  14. This is absolutely incredible what you have created here. This is a way for everyone to learn about each others busineses and see that we are here. The black community need to stand up for it’s own to survive and what better time than now. Thank you for creating this space.
    My name is Dona-Kay Edwards and I’m a black business owner

  15. Nakesha Player says:

    Your channel brought me here! Many blessings to you and all your endeavors❤️✌️

  16. Antoneashia says:

    Single Mom of 4 growing a business and I love you idea!!!! #Braider4U

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